With AI technology and a personality-based algorithm, CharacTour helps consumers find what they’ll love to watch, read, and play.
CharacTour’s secret sauce: users get matched to their “personality cohort” of like-minded people based on an interactive quiz. Recommendations for characters, actors, movies, TV shows, books, and video games are made based on the preferences of a user’s personality cohort.
The Science
CharacTour’s personalization technology has been awarded U.S. Patent No. 10,419,820 and US Patent No. 11,284,158. The patents recognize our key technology differentiator: recommending entertainment based on who you are, not only what you've watched in the past.
CharacTour users become fans (akin to a Facebook “like”) of characters and titles. From users’ quiz answers and their likes, CharacTour analyzes the personalities that are attracted to each character and title.
CharacTour’s proprietary data is analyzed in depth using statistical techniques including cosine similarity and logistic regression.
Take Our Quiz to Get Your Matches
Learn More About CharacTour
At a party, I'm...
the center of attention
meeting some new people
chilling with my friends
not there; I don't do parties
Psychological SCIENCE
CharacTour’s academic partners from Kellogg Business School's marketing department published a detailed study that included five experiments with 1,500+ participants and CharacTour data in Psychological Science.
Samples of CharacTour's data insights were included in a Psychology Today article: "We Bond With Fictional Villains Who Resemble Us."
Sample CharacTour data insights: distinct personalities are attracted to characters in specific genres. Fans of action characters tend to be thick-skinned, smooth, and lowbrow. Fans of drama characters are responsible, highbrow, and anal. And fans of fantasy characters are generally quirky, solitary, and polite.