Psychological Science
Data Insights Seen In:
AI-BASED INSIGHTS: YOUR ACTUAL BRAND VOICE
Tailored Messaging to Boost Engagement
Your Voice vs. the Competition
When Your Voice is Consistent—and When it's Not
The Right Audiences For Your Messaging
CharacTour.AI Team
Unlocking the Value of Personality-Based Marketing
CharacTour.AI is uncovering what makes consumers tick. With patented AI technology trained with our detailed first-party data from nine million registered users, we have insights on consumers' inner selves—and who they aspire to become. We know which words make them laugh and which phrases comfort them. Our new platform helps marketers boost consumer engagement through deeper emotional connections to their brands.
Why CharacTour.AI?
Powered by First-Party Data
Lower advertising cost per click with ads that engage consumers' personalities
Discover personality types that connect with your brand you haven't been reaching
Foster brand loyalty by connecting with consumers on a deeper emotional level
Get personality-based insights and tailored messaging in minutes instead of months
YOUR BRAND VOICE: TOP TRAITS
Is your messaging reflecting your intended brand voice? Based on your past messaging, CharacTour.AI provides scores are on a 100 point scale that represent how strongly the audience for your brand will identify with specific personality traits.
YOUR BRAND VOICE: BOTTOM TRAITS
How the brand voices of you and your competitor are similar
You
Your Competitor
How your brand voice is distinct from your competitor's voice
You
Your Competitor
How your competitor's brand voice is distinct from your voice
You
Your Competitor
Discover the strength and consistency of your brand's voice across campaigns.
CharacTour Tip
A strong and consistent voice will produce tight clustering in the top right quadrant.
These audience segments are the best to target for your brand:
These influencers use words that appeal to your targeted audience:
To reach your audience on ad platforms, target those who like:
Captain America
The Good Place
Brooklyn Nine-Nine
Trolls
Tristan Jass
Ralph Smart
Lizzy Capri
KTO
Lively Idealists
Kind Stargazers
Devoted Allies
Vivacious Wonders
We're a powerhouse collective, never flying solo – that's our secret sauce. When skepticism rears its ugly head, we unite in a dazzling display of unity. Held back? Please, that's our cue to push boundaries, to go the extra mile with flair. Underestimated? We'll flip that script with style, leaving naysayers in our dust. Misfit in the sports scene? Watch us as we redefine the game with panache.
Original Messaging
We're never alone and that is our strength. Because when we're doubted, we'll play as one. When we're held back, we'll go farther and harder. If we're not taken seriously, we'll prove that wrong. And if we don't fit the sport, we'll change the sport.
Tailored for a More "Social" Audience
At a party, I'm...
Batman
Elle Woods
the center of attention
chilling with my friends
meeting new people
not there; I don't do parties
Nine million registered users have taken our 46-trait quiz
Kimberly Foerster
CEO & Founder
Ex private equity MD, Goldman Sachs, PepsiCo
Whit Nelson
Head of Technology
Ex tech lead for $40M VC-backed startup
Will Garrison
Lead Designer
Senior software engineer and design innovator
Sherry Zha
Senior Data Scientist
Marketing executive with Masters in Data Science
Angelique Krembs
Marketing Advisor
Ex CMO of News Corp. division, 21 years Pepsi
CharacTour.AI
Sign Up for a Demo of CharacTour.AI
Unlock the Value of Personality-Based Marketing